The Iconic style of Ralph Lauren and its influence on American Fashion

Ralph Lauren, a name that resonates with luxury and timeless elegance, has become an icon in the fashion industry. With his distinct style and unwavering commitment to quality, he revolutionised American fashion and paved the way for future generations of designers. 

From classic polo shirts to sophisticated suits, Ralph Lauren’s designs have become synonymous with sophistication and refinement. 

In this blog post, we delve into the history of Ralph Lauren, explore how he changed American fashion forever, examine his different styles and showcase the lifestyle associated with his brand. 

Join us as we pay homage to one of America’s greatest fashion icons – Ralph Lauren!

The History of Ralph Lauren

Born Ralph Lifshitz in the Bronx, New York City, in 1939, Ralph Lauren developed an early interest in fashion. While growing up, he was often spotted wearing stylish clothing and had a natural flair for design.

After serving in the army and attending college, Lauren landed his first job as a sales assistant at Brooks Brothers. It was here that he began to develop his own unique vision for American fashion.

In 1967, with the help of some investors, Lauren launched his own line of men’s ties under the name “Polo”. The brand quickly gained popularity and expanded into women’s wear and home furnishings.

Throughout the years, Ralph Lauren has continued to innovate and push boundaries within the fashion industry. He became known for creating aspirational lifestyles through his designs – from preppy ivy league looks too rugged Western-inspired pieces.

Today, Ralph Lauren is a household name and one of America’s most successful designers. His legacy continues to inspire future generations of designers who share his passion for quality craftsmanship and timeless style.

How Ralph Lauren Changed American Fashion?

Ralph Lauren’s influence on American fashion can be traced back to the 1960s when he started working in the industry. At that time, American fashion was largely influenced by European designers and their styles. However, Ralph Lauren had a different vision for American fashion.

He wanted to create clothing that represented the lifestyle of the American people, which included classic designs inspired by Western wear and preppy style. He believed in using high-quality materials and paying attention to every detail of his designs.

One of Ralph Lauren’s most significant contributions was popularising polo shirts with his iconic Polo brand in the 1970s. This simple yet elegant design became an instant hit among men and women alike due to its versatility and comfort.

Moreover, Ralph Lauren also introduced new fabrics such as corduroy, denim, suede, and leather into mainstream fashion through his collections. These materials were not typically used in designer clothing at that time but became staples due to their durability and ruggedness.

Ralph Lauren changed American fashion by introducing timeless designs rooted in classic Americana style while simultaneously creating a sense of luxury through high-quality materials. His impact on fashion can still be seen today through numerous brands inspired by his aesthetic.

The Different Styles of Ralph Lauren

Ralph Lauren is known for its iconic style that has influenced American fashion for decades. However, what many people may not know is that there are actually several different styles within the Ralph Lauren brand. Each style captures a unique aesthetic and appeals to a different type of customer.

One of the most recognisable styles of Ralph Lauren is preppy or collegiate. This look features classic pieces like polo shirts, blazers, and chinos in colours such as navy, red, and white. It’s a timeless look that always stays in style.

Another popular style from Ralph Lauren is Western-inspired clothing. This look includes denim shirts, cowboy boots, and suede jackets with fringe detailing. It’s perfect for those who love the rugged outdoorsy feel without sacrificing their fashion sense.

For those looking for something more luxurious and high-end, there’s the Black Label collection from Ralph Lauren. This line features sleek suits in rich fabrics like cashmere and wool blends with impeccable tailoring.

There’s also the sportswear line by Polo Sport which offers athletic-inspired clothes made from technical materials suitable for sports activities or casual wear outside gyms.

No matter what your personal style may be , there’s likely a Ralph Lauren collection to suit your taste.

The Ralph Lauren Lifestyle

The Ralph Lauren lifestyle is more than just a fashion statement, it’s an attitude. From the classic elegance of the Polo shirt to the rugged outdoorsy charm of the RRL line, Ralph Lauren has always been about embodying a certain way of living.

This lifestyle is about embracing quality and luxury without sacrificing comfort and practicality. It’s about having an appreciation for timeless design and craftsmanship while also being able to adapt to modern trends.

Whether you’re dressed up for a formal event or simply lounging at home in your favourite pair of jeans, there’s something effortlessly stylish about the Ralph Lauren aesthetic. It’s all about looking put together without trying too hard.

But beyond just clothing, this lifestyle extends to every aspect of one’s life – from home decor to travel accessories. The Ralph Lauren brand offers everything from luxurious bedding sets to leather passport holders that perfectly capture this sophisticated yet laid-back vibe.

In short, the Ralph Lauren lifestyle is all-encompassing – it’s not just clothes you wear but a mindset that permeates every aspect of your life.


Ralph Lauren has made a tremendous impact on the American fashion industry. From humble beginnings to an iconic brand, Ralph Lauren’s style and vision have been widely embraced by people all over the world.

His timeless designs inspire new generations of designers and fashion enthusiasts alike. With its unique design and lifestyle branding approach, Ralph Lauren has created a legacy that will undoubtedly stand the test of time.

The influence of his work can be seen not only in fashion but also in popular culture as well. From television shows like “Friends” to movies such as “The Great Gatsby,” his aesthetic is instantly recognisable.

Ralph Lauren’s iconic style may have started with menswear, but it has since evolved into something more significant than clothing. It has become synonymous with Americana values such as hard work, family values, patriotism, and rugged individualism.

Ralph Lauren is truly one of America’s greatest cultural exports. His name carries weight worldwide and inspires countless individuals drawn to his signature style and vision for what American fashion should be.