As mobile data usage continues to rise, UK consumers are searching for the perfect balance between price, performance, and flexibility. Two names that often come up in this discussion are iD Mobile and EE.
While EE is known for its superior network speed and nationwide coverage, iD Mobile has built a reputation for affordable, flexible, and value-driven mobile plans. But which network really gives you more for less in 2025? Let’s dive into the comparison.
1. Pricing and Plan Flexibility
When it comes to affordability, iD Mobile is hard to beat. Operated by Currys and powered by the Three network, it offers highly competitive plans without long-term commitments.
- iD Mobile:
- SIM-only plans start at just £6 per month.
- Offers 1-month rolling contracts and 12-month plans.
- Includes data rollover and EU roaming at no extra cost.
- EE:
- Entry-level plans typically start at £15–£20 per month.
- Offers excellent 5G access but at a premium price.
- Most plans require a 12- or 24-month contract.
✅ Winner: iD Mobile — for affordable pricing and short-term flexibility.
2. Network Coverage and 5G Speed
EE consistently ranks as the fastest and most reliable mobile network in the UK, with excellent 5G coverage across major cities and towns.
- EE:
- Covers over 99% of the UK population on 4G and rapidly expanding 5G network.
- Average 5G download speed: 150–300 Mbps.
- Perfect for heavy users, gamers, and streamers.
- iD Mobile:
- Uses the Three network, which also offers nationwide 4G and strong 5G expansion.
- Average 5G speed: 100–250 Mbps, depending on location.
✅ Winner: EE — for top-tier speed and reliability, though iD Mobile’s performance remains impressive given its price range.
3. Roaming and International Use
In 2025, many UK networks have scaled back free EU roaming — but iD Mobile continues to offer it on most plans, making it a clear winner for travellers.
- iD Mobile:
- Free EU roaming in 50+ destinations.
- No hidden charges when using your UK data allowance abroad.
- EE:
- EU roaming not included in most plans.
- £2.50 per day roaming fee applies for many destinations.
✅ Winner: iD Mobile — perfect for travellers who want to save on roaming costs.
4. Features and Benefits
Let’s look at the extra perks that make a real difference in daily use:
| Feature | iD Mobile | EE |
|---|---|---|
| 5G Access | ✅ | ✅ |
| Data Rollover | ✅ | ❌ |
| EU Roaming | ✅ | ❌ |
| Contract Flexibility | ✅ (1-month plans) | ❌ (12–24 months) |
| App Experience | ✅ Easy & User-friendly | ✅ Feature-rich but complex |
| Free Extras | ❌ | ✅ (Apple Music, Xbox Game Pass, etc.) |
✅ Winner: Tie — iD Mobile wins for flexibility and value, while EE wins for premium extras.
5. Customer Experience and Support
Both networks score well for customer satisfaction, but they serve different audiences:
- iD Mobile:
- Focuses on simple, affordable services.
- Offers a smooth self-service app for easy billing and data management.
- Customer satisfaction is improving steadily.
- EE:
- Known for excellent customer service and network reliability.
- Aimed at customers willing to pay more for top performance.
✅ Winner: EE — for premium customer support, though iD Mobile’s digital-first approach is ideal for budget users.
6. Overall Value for Money
If your priority is saving money without sacrificing quality, iD Mobile delivers unbeatable value in 2025.
| Category | Best Network |
|---|---|
| Budget-Friendly Plans | iD Mobile |
| Network Speed | EE |
| Travel-Friendly | iD Mobile |
| Flexibility | iD Mobile |
| Premium Perks | EE |
| Overall Value | iD Mobile |
✅ Final Verdict:
iD Mobile UK is the clear winner for users who want affordable plans, flexible contracts, and solid nationwide coverage. On the other hand, EE remains the choice for heavy data users and professionals who need the fastest 5G network available.
Conclusion
In the battle of iD Mobile vs. EE, your choice depends on what you value most:
- If you want speed, extras, and reliability, go with EE.
- If you prefer affordability, flexibility, and fair usage, iD Mobile is the smarter pick for 2025.
With 5G plans starting at just £6/month, free EU roaming, and data rollover, iD Mobile UK offers exceptional value that’s hard to ignore.